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For this launch, we wanted to bring you a collection that truly represents Barbell Brigade as a brand, lifestyle, and community. There was no better way to do just that than by going back to our Humble beginnings.

Our skull and barbell logo was the design that first launched Barbell Brigade in 2013, and now goes beyond just representing who we are as a brand. It represents who we are as people. This design serves as a reminder that we all want to die for the better. We want to kill off our weaknesses and become stronger — not only in a gym setting, but in life too. We want to always Dominate Humbly. This is who we are.

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