Groundbreakers know no boundaries. 

What started as a concept for the anti-commercial gym dramatically transformed into a global culture greater than anything we could have ever imagined. Driven by eclectic inspirations from our past, present, and future, the Concept Collection delivers upon our values of innovation and taste making — this is our physical embodiment of pushing the needle. Designed by strength athletes for strength athletes, our latest collection is all about embracing new ways of thought and breaking ground as a means of laying the foundations of the future.

Consisting of spring-inspired essentials, the Concept Collection pushes the visual limits of our branding in ways never before seen in our time in the fitness space. Made right here in the heart of the Los Angeles, every single piece is designed to be bold and contemporary, all the while making a statement regardless of where you find yourself.